Ways of new investment attraction
Many franchisors think that it is enough just to put the franchising offer on the sites and wait for new franchisees to flock around. Franchisees should understand that the chosen company is good enough for them to invest money. As investments now is the strong mean of the getting revenues, and in the crisis times franchisees invest money only in the reliable companies, which they can trust. How to make franchisees to trust the franchisor and understand that the company can produce enough revenues for them to cover expenses? Answer knows the Obiettivo Franchising, company that is designed to provide modern solutions in the franchising business, especially in the retailing franchising that is quite popular among offers.
One cannot consider the making people trust to be the short process, it should take some time, as franchisees always research the company for the good moments and try to understand the main positive features of cooperation with some company. Being experienced in such things, they will also try to communicate with the franchisor to get enough information. Without additional information franchisees make only little investments, and sizable investments are available only for trustworthy franchisors.
The emotional factor
There are special emotional forces and they drive the franchisees to do something, some of them are quite effective as influencing them one can get instant purchasing of the franchise, and some of them can make the franchisees to avoid the franchisor’s offer. Apart from the technical expertise that is provided, marketing information, franchisor should influence the emotional rewards, which make franchisees to take positive decision in franchise purchasing.
Modern way of the getting franchisees
One should control and tune sales process to get results. Thinking of the franchisees, many people think that franchisees just got a lot of new ways to purchase the franchise, however, basically they got more sources to get information regarding the franchisor’s company and they have more things to consider before purchasing of it. Often it makes them to decide to buy something other, however, even having enough of good features, franchisees purchase those franchises, which they personally like and here the main point is emotional factors.
General mistakes and influencing franchisees
There are many mistakes, which franchisors make during the phone conversations with possible franchisees. They just talk about the various marketing, management systems, discuss the prospects, instead of asking the franchisees about the reason why they decided to enter the franchising business, what happened in their life that made them to decide to purchase the franchise, etc. All these questions can help to know what are emotional factors, which are important for franchisees, and knowing all the emotional driving factors, one can easily influence them and make the franchise in the way that franchisees expect to see. It is quite good way of attraction of new investments and it can help to find really devoted and encouraged franchisees.
Using these methods in the process of franchisees attraction and in talks with them one can get truly good franchisees to their franchising offers, making them effective and strong.